Being in the industry of digital marketing for more than a decade, I have witnessed the rapid growth of this digital industry. The perspective of peoples about marketing their products or business is changing now. It's not only limited to hoardings or pamphlets, advertising your product or business digitally is equally beneficial now. Earlier advertising was limited to bigger brands or names because of its high cost, but digital marketing has made it possible for everyone to promote and advertise their business or products as it is much more cost-effective.
With time trends also changed in digital marketing and now it passively increasing in every corner of the market. Whether you are Student, Housewife or willing to do the startup, digital marketing made it easy for you to shine your work in the crowd. As digital marketing is now the globally popular mode of representing your skills, services and business, the competition becoming tougher and every year new trend comes in the market.
So here are some 2020 digital marketing trends from my experience which will definitely help you to grow your service & business.
• Shoppable posts
Shoppable posts are going to explode this year although its 2-3-year-old trend, not yet boomed aggressively in the market. Because of easier interaction with the third-party products and services on social media, the number of users growing on social media day by day and buying desires are triggered through feeds and stories. Ecommerce businesses are now realizing the impact of social media on the growth of their sale and increased traffic.
• Visualization
Yes, its all-time trend because the more people can understand your product and service the more they will buy, that couldn't possible with readable information’s, now consumers more attract towards visual content like informative photos and videos, I think this will definitely help you to spread deep information about you and your service to a large number of audience
• Personalization
This will become a priority for every Bossiness and Service provider because today traditional advertisement is losing its effectiveness and consumers are flooded with numerous marketing messages from multiple services, from a survey majority of consumers said that they prefer to do business with a brand which provides a personalized experience to them. Personalization in the field of marketing means the real connection between the brand and targeted market.